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Advertising and promoting your website can be tough: it appears that there are many different ways to accomplish this task, but most of them take time or money with out guaranteed return. In order to make things a bit easier I have compiled list of ten really simple techniques to promote and advertise your website.
1. Advertise in the general Media. To this point, you may have already overlooked or discounted advertising in newspapers and magazines as too expensive, especially because chances are your target audience does not live in any specific geographic location. This fact usually rules out radio, and television advertising is probably even more likely to be outside of your budget. What you might not have realized, is that you should discontinue looking at the general media and start looking at the spe******t media for your niche or target. For example, if you run a real estate leads website, you could advertise it in property magazines, and even on 'lifestyle' cable channels that broadcast programs about moving or home renovation.
2. Put your web address on everything. If your business has any physical objects, whether it's a product, an ebook or just as sign in the front of your office, make sure to show your web address every time. Even if people do not remember the exact address, it lets them know that your website exists.
3. Give Out Pamphlets. Just because you are a web based business or use the web to promote your business, there is no rule against using or distributing a bit of old-fashioned paper promotion: distribute your pamphlets to as many areas as you can. Chances are your website is targeted to a specific niche or demographic rather than your local area, but the post office will be very helpful when it comes to getting your pamphlets where they need to go. Bulk mail is relatively cheap and easy to use. Check out the post office for more information.
4. Go to lots of Events. If there's some kind of trade fair for the industry your website is in, take the time and go to it. While you are there, you can promote your website. Even if there might not be very many people there, the individuals that are there will be very influential in the market place, and can get the buzz going about your site.
5. Write your web address on Business Cards. This should go without saying, but once you have invested the time and trouble to set up a website, do not forget to show it on your business cards. If you're relying on them to get people to call you on the phone, why not give them the option of reading more about you on your website or even emailing you?
Although advertising and promotion for web sites seems very mystical and magical these are some very common sense approaches to making it easier. The best advice is work at it. No one ever got noticed doing nothing. If you are active and vocal about your web site you will get visitors. It is just that simple.
David Skul
1. Advertise in the general Media. To this point, you may have already overlooked or discounted advertising in newspapers and magazines as too expensive, especially because chances are your target audience does not live in any specific geographic location. This fact usually rules out radio, and television advertising is probably even more likely to be outside of your budget. What you might not have realized, is that you should discontinue looking at the general media and start looking at the spe******t media for your niche or target. For example, if you run a real estate leads website, you could advertise it in property magazines, and even on 'lifestyle' cable channels that broadcast programs about moving or home renovation.
2. Put your web address on everything. If your business has any physical objects, whether it's a product, an ebook or just as sign in the front of your office, make sure to show your web address every time. Even if people do not remember the exact address, it lets them know that your website exists.
3. Give Out Pamphlets. Just because you are a web based business or use the web to promote your business, there is no rule against using or distributing a bit of old-fashioned paper promotion: distribute your pamphlets to as many areas as you can. Chances are your website is targeted to a specific niche or demographic rather than your local area, but the post office will be very helpful when it comes to getting your pamphlets where they need to go. Bulk mail is relatively cheap and easy to use. Check out the post office for more information.
4. Go to lots of Events. If there's some kind of trade fair for the industry your website is in, take the time and go to it. While you are there, you can promote your website. Even if there might not be very many people there, the individuals that are there will be very influential in the market place, and can get the buzz going about your site.
5. Write your web address on Business Cards. This should go without saying, but once you have invested the time and trouble to set up a website, do not forget to show it on your business cards. If you're relying on them to get people to call you on the phone, why not give them the option of reading more about you on your website or even emailing you?
Although advertising and promotion for web sites seems very mystical and magical these are some very common sense approaches to making it easier. The best advice is work at it. No one ever got noticed doing nothing. If you are active and vocal about your web site you will get visitors. It is just that simple.
David Skul
