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I'm not sure if this applies in all geographic markets but in the UK Google has made available a distribution split between computer types. At the campaign level you are now able to select between mobile or desktop devices.
So far I've left all my campaigns untouched. But there are obviously market categories that would benefit from focusing on either mobile or static devices. Does anyone have experience of say focusing exclusively on mobile devices?
So far I've left all my campaigns untouched. But there are obviously market categories that would benefit from focusing on either mobile or static devices. Does anyone have experience of say focusing exclusively on mobile devices?
