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SEO is an abbreviation for ‘Search Engine Optimization’. SEO is the process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue for the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization.
Without specifying concrete figures, it is possible to conclude that it is hard enough to find necessary information in the Internet at one stroke nowadays. The Network now features billions of documents and their number increases according to exponential functional dependence.
The quantity of data change sessions occurring at a short period is enormous. The basic problem now lies in the absence of fully functional data updating system accessible to all the Internet surfers worldwide. According to the above listed reasons, the search engines have been created. These engines have been designed to structure the information saved up in the Network and provide web surfers handy and comprehensive search tools.
Search engine optimization is one the most effective techniques of site attendance increase. Now some figures: First, about 90 percent of Internet users find new web sites via search engines; hence, it’s much more cost effective than other marketing tactics.
Secondly, recent researches inform web masters that SEO optimized resource visitors become real clients and partners five times eagerly in comparison with banner advertising. The psychological aspect is as follows: When an average web surfer finds your site on the top positions in the search engines, he considers it to be one of the best sites over the Internet.
Finally, about 80% of search engine users stop browsing search inquiry results on the first page. Therefore, only the top 15 – 25 positions bring sizeable inflow of visitors and potential clients / customers to your site. It is very hard to do because of the severe competition.
Search engine optimization depends on
1. On-page factors
2.Off-page factors
On-page factors include keywords, HTML tags, Content, CSS and URL rewrites whereas Off-page factors include link popularity, page rank and Anchor Text. We will look at all these factors in details as we move on. But there is a basic methodology that all the SEOs follow.
Very first step is to identify Target Keywords. Keywords plays very important role in optimizing any website. These are the words that a prospective visitor might type into search engine to find relevant web sites. For example if you are SEO consultant, your target visitors must search for SEO in India, SEO industry, Internet marketing, SEO service providers and so on. So to identify your target market and choosing keywords is very important in at the beginning of SEO campaign.
The next step is keyword placement. You can not place all the keywords in a single page. The keywords should be placed in such a way that crawler can find them on multiple pages and can believe that the page is most relevant than others. The most content focused pages are highly suitable for keyword placements. Also the frequency and positioning of keywords plays crucial role while optimizing any website. You can place the keyword through out the page but crawler doesn’t give importance to such kind of placement. According to search engine algorithm there are some places, which are more important than any other place in a web page. If keywords are placed in these positions then it is more likely the page will rank better than others. These positions include header tag, title tag, meta tags and first few paragraphs of a web page. Also keyword density matters while optimizing a page i.e. how many times you are going to repeat the keywords! The ratio of number of words to keywords in it is called keyword density.
Then follows the Linking structure. One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages. In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.
Next is, Link Building or Link Popularity. Another way that search engines find your site pages is by following links to your site from other external sites. Having such links to your site not only provides search engines with additional opportunity to find your pages, but also provides increased visibility for your site by putting it in front of visitors on another site. Many top search engines, such as Google, will factor in the number of sites linking to yours in determining its results for a particular search query. This is known as “link popularity”. One way to think about link popularity is that each external link to your site counts as a “vote” for your site. So, the more links you have pointing at you the better, right? Well, not necessarily. Because search engines also know how to count the link popularity of the sites linking to yours, a single link from a popular site will weigh more heavily than many links from obscure unpopular sites. When it comes to getting links, quality over quantity is the way to go.
There are some precautions to take while designing a site and planning a SEO campaign. If these barriers can be removed your site will rank much more higher than others and certainly will get more visitors.
Since crawler reads text only, it’s always better to create content oriented site. Try to avoid dynamic pages and any dynamic form as much as possible. Also it’s advisable not to go for frames while designing a site. Dynamic URLs are also big barriers for SEO. Search engines generally are not able to crawl dynamic URLs and hence can’t index it properly. So its better to use non-dynamic, search engine friendly URLs. Also flash animation, videos and text are harmful for search engine optimization.
Without specifying concrete figures, it is possible to conclude that it is hard enough to find necessary information in the Internet at one stroke nowadays. The Network now features billions of documents and their number increases according to exponential functional dependence.
The quantity of data change sessions occurring at a short period is enormous. The basic problem now lies in the absence of fully functional data updating system accessible to all the Internet surfers worldwide. According to the above listed reasons, the search engines have been created. These engines have been designed to structure the information saved up in the Network and provide web surfers handy and comprehensive search tools.
Search engine optimization is one the most effective techniques of site attendance increase. Now some figures: First, about 90 percent of Internet users find new web sites via search engines; hence, it’s much more cost effective than other marketing tactics.
Secondly, recent researches inform web masters that SEO optimized resource visitors become real clients and partners five times eagerly in comparison with banner advertising. The psychological aspect is as follows: When an average web surfer finds your site on the top positions in the search engines, he considers it to be one of the best sites over the Internet.
Finally, about 80% of search engine users stop browsing search inquiry results on the first page. Therefore, only the top 15 – 25 positions bring sizeable inflow of visitors and potential clients / customers to your site. It is very hard to do because of the severe competition.
Search engine optimization depends on
1. On-page factors
2.Off-page factors
On-page factors include keywords, HTML tags, Content, CSS and URL rewrites whereas Off-page factors include link popularity, page rank and Anchor Text. We will look at all these factors in details as we move on. But there is a basic methodology that all the SEOs follow.
Very first step is to identify Target Keywords. Keywords plays very important role in optimizing any website. These are the words that a prospective visitor might type into search engine to find relevant web sites. For example if you are SEO consultant, your target visitors must search for SEO in India, SEO industry, Internet marketing, SEO service providers and so on. So to identify your target market and choosing keywords is very important in at the beginning of SEO campaign.
The next step is keyword placement. You can not place all the keywords in a single page. The keywords should be placed in such a way that crawler can find them on multiple pages and can believe that the page is most relevant than others. The most content focused pages are highly suitable for keyword placements. Also the frequency and positioning of keywords plays crucial role while optimizing any website. You can place the keyword through out the page but crawler doesn’t give importance to such kind of placement. According to search engine algorithm there are some places, which are more important than any other place in a web page. If keywords are placed in these positions then it is more likely the page will rank better than others. These positions include header tag, title tag, meta tags and first few paragraphs of a web page. Also keyword density matters while optimizing a page i.e. how many times you are going to repeat the keywords! The ratio of number of words to keywords in it is called keyword density.
Then follows the Linking structure. One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages. In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.
Next is, Link Building or Link Popularity. Another way that search engines find your site pages is by following links to your site from other external sites. Having such links to your site not only provides search engines with additional opportunity to find your pages, but also provides increased visibility for your site by putting it in front of visitors on another site. Many top search engines, such as Google, will factor in the number of sites linking to yours in determining its results for a particular search query. This is known as “link popularity”. One way to think about link popularity is that each external link to your site counts as a “vote” for your site. So, the more links you have pointing at you the better, right? Well, not necessarily. Because search engines also know how to count the link popularity of the sites linking to yours, a single link from a popular site will weigh more heavily than many links from obscure unpopular sites. When it comes to getting links, quality over quantity is the way to go.
There are some precautions to take while designing a site and planning a SEO campaign. If these barriers can be removed your site will rank much more higher than others and certainly will get more visitors.
Since crawler reads text only, it’s always better to create content oriented site. Try to avoid dynamic pages and any dynamic form as much as possible. Also it’s advisable not to go for frames while designing a site. Dynamic URLs are also big barriers for SEO. Search engines generally are not able to crawl dynamic URLs and hence can’t index it properly. So its better to use non-dynamic, search engine friendly URLs. Also flash animation, videos and text are harmful for search engine optimization.
