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Well, know what you want to sell/promote.
Always have a draft drawing of how you want your website layout.
Do research about colours.
I wouldn't put in too much animations, flashing text etc.
Be short, to the point in your text.
Do research for keywords (if you need help, just shout) and write your text around your keywords. Much easier to do it that way. Therefore you know that your keywords are in your content.
Remember your page titles. Don't leave it as "Untitled".
Search for the username "bethers". She has tips about meta tags etc.
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