Category Archives: reviews

Advanced Internet Technologies (AIT) Reviews First Quarter of 2013, Reveals Smart Servers & Web Hosting Improvements …

Advanced Internet Technologies (AIT), a leader in both web hosting and domain registrations, has divulged a number of changes coming in their quarterly review. Among the changes are a new updated web design, new applications in their 1-Click Install library, and a new line of smart servers. (PRWeb April 02, 2013) Read the full story at http://www.prweb.com/releases/AIT-Web-Hosting-Reviews … Continue reading

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Mobile Web Usage Trends: What You Need to Know

  There’s no fighting the fact that mobile internet usage is a trend that’s here to stay.  As such, offering your website’s information in a format that’s easily digestible by mobile consumers is no longer a luxury – it’s a “must have” for any company that’s serious about courting the growing number of smartphone and tablet users who rely on their mobile devices for internet access. With this in mind, the following are a few specific mobile web usage trends your business needs to be aware of, as well as the recommended actions you’ll want to take in order to maximize your own company’s mobile presence:   TREND: “Mobile to overtake fixed Internet access by 2014” ( Smart Insights Marketing ) If you’ve ever set foot into a coffee shop or restaurant and seen more than half the establishment’s patrons bent over their smartphones, it isn’t difficult to imagine mobile internet usage overtaking desktop access in the near future. However, as a website owner, this statistic shouldn’t just surprise you – it should spur you to action.  If 50% or more of all internet activity is occurring on digital devices, then your website needs to be accessible to these users.  Mobile marketing research suggests that website without mobile-optimized versions frustrate users, which it’s why important for all businesses to make mobile website versions a priority in their upcoming marketing plans. Fortunately, you have several different options for creating a mobile website version that don’t involve hiring an expensive developer or custom-coding your own new site.  If your website runs on WordPress, you can install free plugins like WPTouch or you can work with a responsive theme that automatically adjusts to fit your viewers’ mobile browsers. Alternatively, you can take a look at GoMobi – a mobile site creation tool offered to HostGator customers.  With GoMobi, developing a mobile-optimized website version is as simple as clicking a few mouse clicks and selecting the aesthetic elements that’ll best complement your existing brand.  It’s an easy-to-use solution to the issue of mobile website development and even offers advanced features such as click-to-call and ecommerce integration.     TREND: “4 out of 5 consumers use their smartphones to shop” ( comScore ) Since our mobile phones and tablets appear to be glued to our hips, it’s only natural to imagine that these tools would play a role in the buying process – whether in terms of product research or the actual completion of mobile-based sales. In fact, the data is quite clear on this point.  Consumers are using their smartphones to shop, and they’re doing so in greater numbers than ever before. As a result, your business needs to be prepared.  In an ideal world, every website that sells products would offer a fully-functional, mobile-optimized site version that allowed consumers to browse, research and purchase products – all from the comfort of their digital devices. This type of setup is possible using tools like GoMobi, but the ability to buy via smartphone isn’t the only thing you should be concerned with as a business owner.  As you develop your own mobile shopping environment, pay particular attention to your website’s usability.  Even though you’re working with a much smaller amount of screen real estate, it’s still imperative that mobile visitors be able to easily access a product’s features, images and past reviews in order to facilitate these device-based purchases.   TREND: “60% of mobile users prefer to read news via mobile browser vs. app” ( Pew Research Center ) One final question most website owners have when it comes to mobile development is whether to release their content via mobile-optimized website version or standalone app.  Here again, the data is compelling. The majority of readers prefer to read and digest content from their mobile browsers – rather than in company-released apps.  Now, that doesn’t mean that you shouldn’t offer your readers an app, as there are certainly situations in which offering both of these tools will benefit your company’s bottom line. What it does mean, though, is that mobile website version development should be your first priority when it comes to courting this generation of internet users.  First, make your website easy to access via mobile device browsers – whether through the use of platforms like GoMobi or other types of responsive design.  Only after this crucial first step is completed should you look into standalone app development. The bottom line is this: you can’t hide your head in the sand when it comes to mobile website optimization.  Research conducted on mobile internet usage trends make it clear that this type of internet access is here to stay and will only continue to grow in the future.  By taking the time to implement these recommendations now, you’ll prevent your business from losing online traffic and sales, both from those consumers who are already using their smartphones to access the web and those who will be coming in the future. Continue reading

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Reader theme review: Minimal, but not in a lazy way

Reader is a theme by new theme shop WP Minima , a brand which sells entirely on ThemeForest at the moment. They’ve released two themes so far, one free and one paid. This is the paid theme, which costs $35 . Reader, being both new and minimalistic, caught my eye last week. A lot of the time, theme designers will put something together and call it minimal, almost as an excuse to not put much thought into what’s designed. Or to leave things kind of plain. At least that’s the impression I get when looking at some WordPress themes that get released. In this case, I think it’s clear that WP Minima put time into Reader and made real decisions. I don’t agree with all of them, but there’s a consistent, strong design aesthetic here that doesn’t come across as what I’ll call “lazy minimal”. It’s minimal, in a good way. Digging further in Digging further into the theme, there are design decisions I like as well as those I don’t. The first subtle bit I liked was the fuzzy hover effect on the blog’s title. It’s a neat, happy effect that makes the title of the blog a little more interesting. A lot of themes will make their titles and site headings interesting by dropping in a logo – a logo, of course, that won’t make any sense on a user’s site once they get rolling with the theme. This design touch makes any blog title interesting, just be tweaking the text itself a little. When rolling over the title of the site, it gets all fuzzy. Is it weird that I find things like that really nice? That said, some of the interactions aren’t as great. There are two sliding effects worked into the theme that bug me. Reader hides things behind a click-trigger, which requires the visitor to click to view (what I consider) important information. These triggers are in two places: the site description in the header, and every post’s date and comment counts on archive pages. In both cases, as a visitor, I’m not very likely to click to see that information. That information is something I’ll see and will catch my eye as I scroll down the page. Requiring user action in these areas is really the biggest detractor toward using this theme, in my mind. Plugin included with the theme The Minima Shortcodes plugin that came along with the theme is half good and half “meh”. Obviously dropping shortcodes into a plugin is a big plus, and that they seem intended to work with any Minima theme when it’s installed is a great idea. The plugin’s positive offerings include a few nice call-out styles. There’s a message box, an intro, some highlighting, and so on. With these classes matched across their offering of themes it has its usefulness. I would also like to see the plugin with an option to drop in minimal styles (no pun intended) so the shortcodes can maintain their general look and feel even when other themes are active. The intro and message shortcodes in user within a post. They’re subtle, but noticeable. Then there’s the less exciting side of the plugin, which is a set of shortcodes clearly included for average users. There’s one that forces line breaks so they aren’t stripped out by the WordPress editor, for instance. I should say these types of shortcodes aren’t exciting to me, but might be a breath of fresh air to users who have complained about the WordPress WYSIWYG editor before. So I don’t really consider these a negative inclusion, but more of a “meh”. What Reader really gets right Some of my favorite things about Reader, honestly, are things that it just  gets right . There aren’t any nasty theme settings screen with the WP Minima branding on it, which is a relief quite honestly. In addition, the theme acts as you’d expect it to when it comes to basic WordPress features. Sidebars, widgets, menus, even background colors and the theme customizer operated exactly as I would have wanted. It sounds silly, both when discussing that and writing it down here, but it’s truly shocking how many themes out there just fall apart under these basic sanity checks. Seriously, more theme developers should really dive in and make their themes work with the theme customizer. It makes working with themes so much better. I also really like the implementation of the featured images. Having them fit across the post block gives it a good feel, and would keep me excited to find – or take, rather – images to fit with each post. Post formats in Reader seem to each be styled uniquely, which is great to see any theme doing. I’m also partial to theme-specific WYSIWYG editor styles, which Reader pulls off near perfectly. Final thoughts Reader is a solid minimal blogging theme, and has gone on my list of themes to recommend to anyone looking to just get a site up and get writing. It’s not a perfect theme, but I think I would still rank it up there with the solid simplicity of the default Twenty Ten through Twelve themes, albeit with its own style. Given that Reader is only the second theme to come out of WP Minima so far, I’d say it’s a shop to keep an eye on. Oh, and if you’d like to hear further thoughts on Reader — and other awesome and sometimes-not-so-awesome WordPress themes — listen to the latest episode of the Theme Show podcast . This review was completed using a copy of Reader provided to WPCandy by WP Minima. You just finished reading Reader theme review: Minimal, but not in a lazy way on WPCandy . Please consider leaving a comment! The post Reader theme review: Minimal, but not in a lazy way appeared first on WPCandy . Continue reading

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How to Make Your Website User Friendly

So you have just finished designing your website and it looks GREAT! It’s visually appealing and turned out just how you had imagined it.  You are overjoyed and cannot wait to get started with your online business. Well, I don’t … Continue reading

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